Leads are the driving force of any business. A consistent lead generation means your business is making sales and in turn, making you money. Today, more and more business owners scaling globally are faced with the challenge of overcoming inconsistent leads.
In this blog post, we discuss the 5 reasons your lead generation strategy is ineffective in getting consistent leads for your global business:
1. "You don’t have a clear idea of what your target audience searches for."
Here is an idea of how to know what your ideal clients or customers think. We call this picking their ideas and use them as our content.
Always think about WHAT they are looking for, HOW they are looking for it, and WHY they are seeking help.
For example, let’s say – you run a global health and fitness app that you want to improve conversion.
In this case, your customers will look for WHAT should I do to improve my phisical health? WHAT is great way to gain more muscles? WHAT can I make things faster to cut down my fat mass? …
And HOW do I know if my body needs more water? HOW do I know what is a greater BMI in my age or in my personal life? HOW do I make sure to gain 2x of muscles within 2 months? …
WHY can’t I gain my muscles as quickly as possible? WHY does everyone else seem going so easily to have fit body, why not for me? WHY do we need to have a low fat mass? …
Can you see the pain points in this topic?
These are just a few content ideas that I instantly generated from my brain. That being said, if you know how to use those ideas in your content by adding tons of values, I bet they will be willing to “click”, “learn more” or “do something” for themselves.
Check out the Tech, SaaS INDUSTRY CASE STUDY for more global marketing strategies.
2. "You lack marketing strategies on how to drive people to your website or funnels."
Top 3 Social Media Marketing Mistakes That Many Business Owners Make
1) You don’t have a clear CTA for each post
Oftentimes, people are unsure about their next steps if you clearly don’t say “What the next step is”. Such as “Follow for more”, “Like this post”, or it can be “ Check out the link in my bio.”
2) You don’t optimize your profile - links, keywords on user name and bio
You might have posted something of great value, and users might want a clear idea of your business. However, if there is no powerful one-sentence message about what you are doing on your bio, they will just exit your profile.
3) You suddenly stop posting for weeks/months
You’ve continuously posted for months or even years, and then you felt like no one is watching your social media so you ended up stopping posting for weeks or even months. Then the algorithm you’ve built will go to the very scratch, and then you are gonna expect to do everything from zero like you’ve just started.
3."You lack targeted keywords to optimize your social media, website, and blogs."
For example, you want to target women in 20-30’s and who look for a healthy life and fit body.
So you selected the main keywords – “Women Fit Body”, “Workouts For Women”, and ” Women Healthy Body”
And then you’ll want to write down the longtail keywords from the main keywords.
Because if you just write it down as it is, they will not click on your resource, no matter how valuable it is.
So you should make sure to generate the hooking titles –
- Top 10 signs why women in their 30s should aim for a fit body.
- Never workout before you know this EFFORTLESSworkout routine as a woman in her 30s
- Golden rule ofworkouts for women - "________"
By the way, how do I know these are gonna work?
4. "You don’t have enough content topics to nurture your audience and convert them into customers/clients."
Do you know you can actually generate a month’s worth of content in just 1 day?
I already created the guideline before, so please feel free to check it out
5. "You aren't consistently putting in efforts to improve marketing results, such as comprehensively analyzing data and experimenting with new ideas."
Oh, and here’s one more tip for this.
If you haven’t set up Meta pixel yet, do not run ads please!!!
To run ads – it’s focusing on generating leads/sales. Without pixels, it’s really hard to track your funnels and what is something wrong and then improve the results. Also, it allows you to compare the data between Google Analytics and Meta pixel so that you can literally see what is going on in your ads effort.
Here is a guide to how to set up Meta Pixel in few minutes!!!
Alright that’s all for today. Don’t forget to SUBSCRIBE to the Our Newsletter for additional global marketing strategies!
Hyein
I'm an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through SEO, social media, and paid ads.
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