For successful multilingual marketing campaigns, businesses have to navigate cultural nuances and reach new audiences in different languages.
As overwhelming as it sounds, multilingual marketing is not impossible! In this blog post, we’ll take a closer look at the 10 expert-approved multilingual marketing tips to elevate your marketing approach.
HERE ARE 10 THINGS YOU MUST IMPLEMENT FOR YOUR MULTI-LINGUAL MARKETING
Action steps on how to set your socials, including copywriting, content, hashtags, and mindset, and a little heads-up are included!
1. Select social media channels and check their capability of putting multi-languages.
I personally like to check things through social media schedulers like Metricool. However, If you prefer uploading your content manually, then check out charactercounter.com. It is going to be HUGELY helpful to you to plan your multilingual copywriting in advance.
You can literally check out every character counter limit for ANY social media.
2. Consider the amount of time you can devote to managing the account.
Creating separate accounts per language means double the work, including analyzing and managing each account, scheduling, inbox management, and more.
Here is a brief framework of how you can decide whether you should create a separate account for each language, or whether you should use languages in one account.
- If you’re targeting over three languages, consider separate accounts.
- If it’s fewer than three languages, base your decision on your main content focus.
3. Decide whether to create separate accounts or include all languages in one caption.
but keep in mind that captions with over three languages may have word limits and be challenging for your global audience to understand your content.
If you have photo or video-based content, having 3 languages in your content is somewhat manageable, but if your content is mainly uploading text-based carousel posts, then you should decide the main language first and then strategically put them in to attract a global audience.
For example, if you’d like to upload your content in English and Korean, then think about what is your MAIN target audience. The SOM(Service Optainable Market) area (tam-sam-som).
4. Decide one MAIN language to deliver your content.
Others will serve the content as sub-languages – such as if there is no space to put those languages in the picture, put them just in a caption. or you could make one main language bigger in your design posts and others can be put as sub-headings.
Please note that – always think about “how the audience can catch your idea”, meaning if it has too much text in your design of posts, even if it’s super good, valuable posts to them, they will not read your posts AT ALL. Make it concise all the time.
5. Plan and decide the format of your content.
If you plan to deliver videos with verbal speaking in over three languages, it may be better to have a separate account but if you only plan to deliver videos in one to three languages, writing a summary in the caption and putting multi-lingual subtitles can be a great strategy for your business.
6. Prepare language-specific hashtags and adopt a 3 x 3 hashtag strategy
- 1-3 hashtags for your target audience.
- 1-3 hashtags for your offerings.
- 1-3 hashtags addressing pain points.
For example, if you’d like to upload content, targeting English learners, then you could do #englishlearner #englishbeginners #howtolearnenglish #travelingEnglish #CantSpeak #NoGrowth
You can also explore hashtag SEO strategies:
I explained ALL OF SECRETS of the SEO strategy in this newsletter → Instagram Hashtag SEO Strategies for Global Small Businesses with Under 5k Followers (Global Marketing Secrets E6)
7. Be creative
Flick (hashtags tool) or other digital tools sometimes don’t work for your language/country. So be sure to be creative or just manually research your competitors to piggyback their viral content. (It’s not about using their content exactly the same way, it’s more about having some ideas and frame)
Want to learn how I piggyback some design of posts, ads, and more? Check out this video!! → Finding References for Facebook/Instagram Ad Creatives
8. Do not worry - the algorithm works well if you use keywords per language in your caption as well as hashtags.
My clients and my business have built an audience globally from 0 to 12.6K within 1 year with the above strategies.
9. You will eventually expand your business globally. Just find the right content to serve them!
It’s all about experimenting and trying and finding the right market fit. If you are consistently doing it, you are going to have the conversion that you want for your business.
Note – however, If you haven’t defined your target audience and their pain points, explore this newsletter for guidance. Without knowing your customers, and their pain points, you can’t create the right content for them as well → I wish I knew about this sooner…(Global Marketing Secrets E2)
10. Dream big! Challenge yourself!
You deserve better to achieve what you want that’s why you chose this journey, right?
- Engage with like-minded global entrepreneurs, CEOs, and business owners
- Collaborate with experts in your industry from your target country
- Show up and share your insights to your audience through social media
Personal growth brings –> business growth!
I’ll be rooting for your journey with this newsletter and beyond.
I hope this guide proves helpful in your multilingual marketing endeavors!
Don’t forget to SUBSCRIBE to the Our Newsletter for additional global marketing strategies!
Hyein
Side note: I’ve included an affiliate link to Flick and Metricool but I’m not promoting anything related to those companies. I just love their services.
I'm an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through SEO, social media, and paid ads.
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