On December 6, 2023, I launched my first-ever global marketing workshop, “Become a 6-Figure Global Freelancer/Service Provider (as a Non-native English Speaker),” and it was a success!
In this blog post, I’ll be sharing what happened behind the scenes to execute the successful workshop launch. I will also touch on the promotion strategy I used to spread the word about the workshop.
Are you ready? Read on to learn how I did it!
Promotion Period
Nov 27th to Dec 7th (10 days)
Promotion Method
Organic only – social media posts, posting events on social media platforms
Result Summary
119 visitors in funnels → Got 24 email lists → 14 people joined
Funnel → email list (Conversion rate: 20.1%)
Email list → Workshop Joined (Conversion rate: 58.3%)
Visitor Demographics
South Korea, United States, Philippines, Canada, Netherlands, Colombia, Albania, Armenia, Switzerland, India, Bosnia and Herzegovina, Brazil, Jordan, Paraguay, Singapore, and Ukraine.
Main Purpose of Workshop
Increase the email list
Sub-Purpose
Membership, VIP offer sales
Target Audience Summary
Global freelancers/service providers who speak English as a second language and want to secure a 6-figure income/business.
Experience
Did I have any experience running workshops before? Not online. I have conducted several offline marketing workshops in the Korean language in South Korea.
Did I have experience creating a funnel before? No, it was my first time, although I have helped a couple of global companies with landing pages and websites.
Did I run advertising campaigns? No, it was totally organic.
Why No Advertising? I didn’t have success stories yet for promoting online workshops for my business. I wanted to find out what works and what doesn’t work by using my own content.
Did I already have an email list?
No, I had only 5 email lists, lol.
Promotion Strategy
I created 17 reels, posted 8 text-based posts, a couple of stories on TT, IG, FB, 1-2 posts in FB groups, and event postings. That was all.
Great Platforms/Sources for Attendees
LinkedIn event, Facebook, and one relevant networking group.
Promoting a workshop without advertising was somewhat challenging. I posted long-form text once a day and posted reels twice a day. So here’s a checklist for the workshop launch that I followed and will be helpful to you as well.
However, if you don’t have your proper network yet – in my case, it was Linkedin and Facebook and one relevant group – it could be hard to secure attendees organically, or even the conversion rate will be really low.
- Create a workshop launch dashboard using Asana - there is a template you can simply use (2 months before launch).
- Distribute all the tasks with your team members. The exact timeline and the assignee and more (2 months before launch).
- Create a funnel (at least 1 month earlier). For your information, I used the WP funnel for funnel creation.
- Create other MIFGE (lead magnets) for your VIP offer - (at least 3 weeks earlier).
- Create content and schedule content in advance or during the workshop. And post 'every day' at least (prepare content 3 weeks earlier).
- Prepare email automation through the Mail automation tool - I used Mailerlite (at least 3 weeks earlier).
- Create your Zoom meeting/Zoom webinar link. (I was imagining my workshop to have 500+ attendees lol, so I purchased the webinar feature, but I recommend using Zoom meetings to interact with your audience) (at least 3 weeks earlier).
- Announce your workshop (at least 2-3 weeks earlier).
- Post events on Linkedin, Facebook, and other relevant groups and invite people (your connections) manually. There is a button to do so. And once they click "going," send a DM with an RSVP link. (If you don't have your connections yet, you should build your connections first to do so.) (at least 2 weeks earlier).
- Please link the funnel in your bio on every social media - you should secure even 1 visitor, right? (at least 2 weeks earlier).
- Once you've got a somewhat list, prepare the presentation, and practice it as much as you can. In my case, I was not sure this workshop worked, so I prepared the whole presentation once I got a couple of lists. (at least 2 weeks earlier).
- While doing all of those things, you should publish content every day and monitor and analyze your stats in the email automation system, and funnels and your content.
- Prepare feedback forms, sales pitching, team operations, and more.
- Workshop Launch!
It was literally worth doing it. I’ve 5x my email list and got a couple of offers already. And with the feedback form, we can even advance further workshops 🙂 Do I have a plan to launch another workshop? I should think about it. I’ll get back to you with answers and experiments later 🙂
Want to know more about digital global marketing with me? I’ll bring another experiment and show you everything here →→ subscribe to my email ←← to grab the first update and other global marketing experiments and freebies announcement there! CLICK HERE
Talk soon,
Hyein
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I'm an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through SEO, social media, and paid ads.
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