Creating content for multiple platforms can be overwhelming. However, by repurposing your YouTube videos into various content formats for social media, you can maximize your reach without doubling your workload.
In this blog post, we’ll explore how you can transform your YouTube videos into engaging short-form videos, blog posts, and text-based content for platforms like LinkedIn, Facebook, and Twitter. Let’s dive in!
Filming Your Video
The first step is to film your video on the platform of your choice. I highly recommend using Descript. Descript not only allows you to edit your videos, but also helps in creating blog posts and text-based content seamlessly.
For small business owners, freelancers, or agency owners, Descript is an invaluable tool for efficient content creation.
Turning Videos into Blog Posts
Once you’ve filmed your video, it’s time to utilize Descript’s built in features. In particular, you can generate a blog post based off your video.
The “Ask AI” feature offers the option to draft a blog post. Use the preset prompt or a customized prompt for best results. In just a few seconds, Descript will generate a full blog post.
Additionally, you can use tools like ChatGPT to generate titles, descriptions, summaries, and even timestamps for your video. While timestamps may not be entirely accurate, they can still serve as a helpful guide.
Learn more about generating blog posts with the help of Descript and ChatGPT here.
Crafting Descriptions and SEO Optimization
Descript isn’t just limited to blog posts; you can also draft YouTube-style descriptions. Click on ‘Ask AI’ and select ‘YouTube Description’ to generate a description that includes elements like timestamps, titles, and summaries.
For optimal SEO, paste your potential title into Google to check for relevant and popular keywords. This process ensures that your title is fully optimized for both YouTube and Google. Other tools such as VidIQ and TubeBuddy are helpful in adjusting keywords for further optimization.
Creating Short-Form Videos
Short-form videos are a great way to engage your audience on platforms like Instagram Reels, TikTok, and YouTube Shorts. Clip highlights from your longform video and rehash them into short-form videos!
- Click on the drop-down arrow next to your video project’s title.
- Click on ‘New composition’.
- Paste the part of the script you want to convert into a short video.
- Adjust the video ratio to portrait.
- Edit the video and highlight the most important parts. Keep it less than a minute long.
- Add captions by clicking on ‘Captions’. This increases accessibility and engagement.
Utilizing Hashtags and Tags
Hashtags boost discoverability. Use relevant hashtags to optimize your reach. Tools like TubeBuddy and VidIQ offer useful hashtag suggestions.
Using tags also helps categorize your content. This comes in handy when organizing your content across multiple platforms.
Scheduling and Uploading Content
To save time and maintain an efficient posting schedule, I recommend Metricool. This social media management tool allows you to upload across multiple platforms like Instagram Reels, TikTok, YouTube, LinkedIn, and Pinterest simultaneously, saving you the hassle of using native schedulers.
Repurposing your YouTube videos can significantly boost your online presence without creating new content from scratch. By following these steps, you can effectively turn any longform video into various content formats suitable for different platforms and audiences.
DISCLAIMER: Some of the links in our description may result in a small commission through affiliate programs, but please know that any earnings we receive won’t impact the price you pay.
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Hyein
I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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