For today’s blog post, I’m thrilled to share how your food tour business can maximize opportunities, boost follower engagement, and significantly reduce customer acquisition costs (CAC). These strategies allowed me to grow my client’s followers to 14K with exceptional engagement metrics—over 500 likes, 500 saves, and 300 shares per post.
Let’s dive into these results-driven strategies and how you can apply these tactics to your business!
Prefer watching video instead? We got you – click here to watch the full video!
Understanding Your Target Audience
The first step in any marketing strategy is understanding your target audience. For a food tour business, your audience can be divided into three main categories:
People living in the area who might be interested in exploring local dining experiences.
Tourists or traveling foreigners looking for unique and authentic food tours in your location.
Chefs and restaurant owners from other regions or countries wanting to experience and learn more about your culinary culture.
By identifying these groups, you can tailor your content and marketing efforts to meet their specific interests and needs.
Selecting the Right Language
After identifying your target audience, the next step is choosing the language, or languages, for your content. If you’re targeting a global audience, you might need to create content in multiple languages. Here’s a quick guide:
- One to Three Languages: Use one account for all languages. For example, English, Japanese, and Korean.
- Four or More Languages: Create separate accounts for each language to avoid clutter and ensure clarity in your messaging.
Choosing Your Platforms
Choosing the right social media platforms is crucial. Here are my top recommendations:
These platforms are particularly recommended because they are the most accessible to larger global audiences. These also support short-form videos which are easy to digest and share across multiple channels.
When you have more time on your hands, Pinterest, X, and Instagram Threads are also excellent to establish for your business. Use these secondary options to extend your reach and establish your credibility online.
Social Media Marketing
After selecting and setting up your social media accounts, you will have to share your content and rehash them as material for your blog posts. Creating one piece of content and repurposing or cross-posting them on multiple platforms will maximize your visibility and save time.
Content Creation
Creating engaging content is key to attracting and retaining followers. Here are some tips:
Topics are plentiful, but choosing a topic that grabs attention and sparks engagement can be challenging.
Use proven hooks like “10 Must-Visit Restaurants in [Your City]” or “Top 5 Sushi Restaurants in [Your City].” Don’t shy away from using big names in the industry like rating guides and platforms Michelin, Tabelog, and more. These catch people’s attention and make them want to learn more.
Get the complete list of effective hooks that worked successfully for my client here.
Today, good content is shareable across multiple social media platforms. You can utilize one short-form video and share it as a TikTok, Instagram and Facebook Reel, and YouTube Short all at once.
Once you analyze which two platforms work the best for you, you can focus on them and nurture your presence and activity for maximum visibility.
Content does not have to be limited to video. Text-based content also performs well on Facebook and blogs. Image-focused posts, like carousel posts, are especially effective for food tours or any food and/or travel-based business as they allow you to share multiple images and detailed information in a single post.
For marketing to be effective, you also need to polish your content to attract more affluent audiences. Your content should reflect the level of quality and sophistication your business promises to deliver. For instance, upscale food tour services need luxurious and aesthetically pleasing content to be marketable to their target audience.
Engagement is critical for growing your follower base and turning them into valuable clients. Spend 30 minutes to an hour each day engaging with prospects by commenting on posts from related accounts like Michelin or 50 Best.
Vlogging takes your audience along for the experience. This is especially effective for tour services as the viewers are introduced to new and exciting things as if they’re participating in the course or journey.
Our highest view count was 4K, where we adopt a storytelling strategy by capturing the dining experience from start to finish.
Building an email list is important especially if you are targeting to grow your business on a global scale. Remember, social media platforms and follower numbers can change, but your email list is yours to keep.
Nurture your email list and Keep your email subscribers hooked to your content by offering free downloadables and freebies that add value to their business and digital marketing endeavors.
Implementing these strategies helped me achieve a 69% reduction in CAC and secure prospects from around the world, including South Korea, Japan, the US, and Brazil. Follow these tips and you’ll be well on your way to maximizing engagement and growing your business in no time!
If you need tailored help for social media, Facebook Ads, and more, feel free to submit an application form and book a consultation with me!
Happy marketing!
P.S. Need a mini marketing audit first? Check out this link!
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Hyein
I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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