If you watched my previous video or read my blog post where I discussed getting clients online and global freelancing, you’ll know LinkedIn is a go-to place for generating client leads. When I started as a freelancer, I struggled to acquire clients and generate leads. Upwork was my primary platform until I discovered a more effective method through LinkedIn, thanks to my mentor, Rachel Pedersen.
In this post, I’ll share my years of experience on how to effectively generate leads on LinkedIn.
Tired of reading? Worry not – simply click here to watch the full video on the topic!
Understanding the Unique Challenges for Global Freelancers
Global freelancers and service providers often have a different journey compared to those born in major countries like in the U.S. or Canada.
If you’re operating from outside major countries, or if you’re a foreigner in a new country, you face unique challenges that require your attention and adaptability to adjust to situations. You especially need to build your network and business from scratch, which can delay lead generation.
Learning the LinkedIn Algorithm
To succeed, you need to understand how the LinkedIn algorithm works. This includes targeting, content creation, and outreach strategies. Simply putting up a LinkedIn profile won’t bring you any closer to your prospective leads and dream clients. Similarly, chasing after low-quality clients on Upwork will not result in you earning your dream 6-figure income anytime soon.
Learn more about the cold truths of UpWork I learned the hard way in a previous blog post here.
Debunking the Myth of Quick Success
Many believe they can quickly land high-ticket clients, but this is often not the case. According to insights from Lead Gen Jay whom I follow for industry insights like this, in the lead generation process, only 3% of leads are high-ticket clients, 50% are qualified but budget-conscious, and the rest are unqualified. This means you need to focus on the 50% and convince them why your service is unique and essential.
Setting Up an Attractive LinkedIn Profile
Your LinkedIn profile is crucial to attracting leads and booking clients. Here are the key components:
Your banner should be visually appealing and your bio should be clear and concise.
Ensure your location and agency name are up-to-date. These are crucial facts that prospective leads refer to first to gauge your legitimacy and the likelihood of a future collaboration or business arrangement.
Highlight what you offer and showcase your best work in the Services and Featured sections. This gives prospective leads a glimpse at what you are capable to do and your expertise within your field.
I have an in-depth free workshop here that covers how to create a clear bio and other sections like services and featured content. I highly encourage everyone to check it out and fully flesh out your LinkedIn profile.
The Three Pillars of Lead Generation: Outreach, Content, and SEO
Have a great profile so that when prospects check it out, they see you as an expert. This increases the chances of connecting and having a discovery call. Conversely, you will also want to connect with prolific figures in your niche to get looped in on the latest news, updates, and industry insights.
People you want to collaborate with will check your profile. Use SEO to make sure they find you. Write content with relevant, low to medium competition keywords.
Content nurtures your audience. First, connect with your ideal prospects, then create content that addresses their needs.
My analysis reports, for instance, show that sharing results or victories, and case studies through posts, articles, or live sessions, drive the most lead generation for me and my clients. Experiment with different forms of content as you go until you find the sweet spot between you and your audience.
Previously, I used to maintain a newsletter, updating my email list with my latest insights on marketing and content creation. Today, I am focusing on growing my website as the landing page for my boutique digital marketing agency, so I turned my attention to publishing blog posts instead.
Understand more about online client acquisition as a freelancer or digital service provider in a previous blog post here.
Leveraging LinkedIn’s Services Page
The Services page is another tool useful for lead generation. Here, you can list the services you provide, share your experience, and respond to work requests. By optimizing this page with relevant keywords, you can attract leads.
I’m still experimenting with this feature, and currently I have gathered 10 leads since utilizing the Services page. Experiment with this LinkedIn feature and take advantage of its potential to attract more quality leads. I’ll also update you on how this leads.
I hope you find this guide helpful. Don’t forget to check out my free workshop! Let me know your experiences after the workshop, as I’m continually improving it based on feedback.
Happy lead generation!
P.S. Need a mini Linkedin audit first? Check out this link!
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Hyein
I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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