If you’re unsure whether to post on your personal LinkedIn page or your company’s, you’re not alone. With the platform’s vast potential for professional growth, knowing the key differences and strategies can be a game-changer.
Let’s dive into the differences between LinkedIn’s personal profiles and company pages, and which metrics you can monitor on each. Plus, I’ll share some strategies for what to post to boost your LinkedIn game!
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LinkedIn Personal Profile vs. Company Page: A Metrics Breakdown
LinkedIn offers different analytic tools depending on whether you’re using a company page or a personal profile. Here’s a quick comparison of the metrics you can access on each.
Key Metrics on LinkedIn Company Page
If you’re using a LinkedIn company page, you’ll see metrics like:
Clicks represent the number of times users click on your content or links within your posts, such as articles, external links, or page buttons. Click-Through Rate (CTR) measures the percentage of impressions (views) that resulted in clicks. This metric is critical for assessing how compelling and relevant your content and calls-to-action (CTAs) are to your audience.
This section includes unique visitors (the number of unique LinkedIn members who visit your page), page views (total views including repeat visits), and clicks on any custom buttons you’ve added to your page, like “Contact Us” or “Visit Website.” These metrics allow you to see how well your page attracts new visitors and keeps returning users engaged.
LinkedIn’s Competitor Analytics tool enables you to compare your page’s performance against similar companies. This feature allows you to benchmark your impressions, followers, and engagement against competitors, helping you identify areas where you can stand out or improve.
Impressions measure how many times your content was seen in LinkedIn feeds or search results. Engagement rate combines all user interactions with your content, including likes, comments, shares, and clicks, divided by total impressions. Monitoring these metrics is essential for understanding the reach and overall engagement of each post. High engagement rates signal that your content resonates well with your audience.
Metrics Available on LinkedIn Personal Profile
On your personal profile, are somewhat limited compared to a company page, you still have access to several valuable insights to measure content impact and audience reach:
This metric reflects the reach of your posts over different time periods, such as the past 90 days or 365 days, showing how often your content appeared in feeds. Impressions help you evaluate your visibility on LinkedIn and how many people you’re reaching, which can be a helpful gauge for personal brand growth.
Engagement metrics cover various interaction types, including likes, comments, shares, and reshares. This metric gives insight into how actively your audience is interacting with each piece of content, helping you understand what types of posts resonate most and foster conversation.
Member reach tracks the number of unique members and Page accounts who’ve viewed your profile, content, or engaged with your posts. It provides a deeper understanding of your visibility on the platform, helping you assess how well your personal brand connects with a broader audience.
Company pages often experience fewer impressions compared to personal profiles, which generally garner more interaction. On the other hand, personal profiles lack CTR and unique visitor data, but are excellent for building personal connections and thought leadership.
Understanding this can guide how you structure posts and set expectations for each platform.
4 No-Fail Content Strategies to 3x Your Growth on LinkedIn
1. Utilize Newsletters
Newsletters can significantly boost your reach and engagement. By repurposing blog content into newsletters, you can achieve higher impressions and reach. My newsletter stats showed 900 impressions with 367 members reached – that’s a triple gain in comparison to the usual company page posts!
2. Strategic Posting with Links
Start by posting blog content (with links) on your company page, then repost it to your personal profile. This method allows you to track click-through rates and understand how your audience interacts with linked content.
Learn more about repurposing video content into engaging blog posts here.
3. Leverage Tagging
Engage your network by tagging relevant people or companies in your posts. This can drastically increase impressions – for example, one of my posts garnered 6.7k impressions by simply tagging key figures and organizations.
4. Position Yourself as a Thought Leader
Sharing personal stories and insights not only humanizes your brand but also resonates more with your audience. Posts discussing your journey or business vision often receive higher engagement.
Adding personal images and conducting live sessions can further amplify this effect.
Metricool: Recommended Tool for LinkedIn Post Scheduling and Analytics Tracking
For scheduling and analytics, Metricool is a fantastic option. Metricool provides full analytics for LinkedIn company pages, but currently limits analytics for personal profiles. However, you can still use it to schedule posts for both profiles and company pages.
Of course, you would want to practice consistency in adapting these techniques to attract more attention and build a decent following. Discover the best ways to leverage LinkedIn for lead generation here.
Understanding the nuances between LinkedIn personal and company pages and implementing strategic content plans can significantly enhance your visibility and engagement on the platform. If managing two profiles feels daunting, tools like Metricool can help with scheduling and analytics.
By positioning yourself as a thought leader and utilizing LinkedIn’s diverse features, you can foster growth and stay ahead in the competitive landscape of social media marketing.
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Thanks for reading, and here’s to your success!
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Hyein
I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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