Naver Shopping Ads in 2025: 3 Critical Strategies Global Brands Can’t Afford to Miss
If you’re a global brand dreaming of success in Korea, you cannot achieve it without mastering Naver Shopping Ads. At the DAN24 Conference held at COEX on November 11, 2024, Yoon-Sook Lee, Head of Naver’s Shopping Business Division, stated that Naver Shopping is undergoing its biggest transformation since the launch of its price comparison service […]
Naver Marketing 101: Understanding Shopping, Blogs, and Clips at a Glance
Why Should You Understand Naver Marketing? In Korea, Naver—not Google—is the #1 search engine. It’s not just where users search, but where they shop, read reviews, and make decisions.If you’re unfamiliar with Naver, your Korean marketing strategy may only be halfway effective. But Naver is more than a search engine. It’s a comprehensive content commerce […]
Stop the Forced Follow: 10 Ways to Make Customers Love Your Brand at Events in Korea and Beyond
I’ve seen so many events trying to “lock in” potential customers in exactly the same way. A few weeks ago, I went to a festival and asked participants, “Did you join the pop-up store event and get the free drinks?” One of them said, “No… you know what, I used to do that a lot […]
5 Steps to Know If Your Social Media Marketing Is Actually Working (and How to Improve It)
In this blog, I’m going to discuss the powerful ways to determine your content’s success and how you can leverage social media effectively. We often find ourselves wondering: “How do we even know if our content worked?” “How do I know if the content brought ROI?” “How would you even measure the ROI?” The truth […]
5 Key Marketing Strategies IKEA Korea Uses to Drive $460M in Sales (Full Guide)
IKEA Korea makes over $460M a year—and it’s not just because of their furniture. It’s because they know how to market. From irresistible food offerings to immersive showrooms and smart retargeting, IKEA’s Korea strategy is a masterclass in how to make people want to show up and buy more than they planned to. And in […]
Are Your Meta Ads Failing? Here’s What They Can ACTUALLY Do For Your Business
Are you frustrated with Meta ads that cost a lot but deliver little? You’re not alone. I’ve seen this story play out too many times: business owners invest in Meta ads expecting miracles, only to end up disappointed and questioning if digital marketing even works. Here’s the truth – Meta ads CAN be incredibly powerful, […]
5 Clear Signs Your Marketing Strategy Needs a Change (And How to Fix It)
As a marketer or business owner, it’s easy to get caught up in the grind of daily tasks and forget to take a step back and assess if your marketing strategy is really working. Over the years, I’ve seen countless businesses, including my own, make the mistake of pushing ahead without fully analyzing the effectiveness […]
Strategic Insights into Global Social Media Marketing: Learning from Nuse’s Success
If you’ve ever juggled multiple social media channels across regions like Korea, Japan, or English-speaking markets, you know how complex it can get. But what if I told you that you can apply one brand’s proven strategy to break through the noise and expand rapidly? That’s exactly what Nuse, a South Korean skincare brand under […]
Instagram Ads vs. Meta Ads: Which One Should You Choose?
Have you ever wondered whether to run in-app ads on Instagram or opt for a full Meta Ads campaign, which includes both Facebook and Instagram? Deciding between these two options can be challenging, especially with the recent changes that affect ad costs. So let’s dive into each option to help you decide which will work […]
The Ultimate Guide to Elevating Your Brand Awareness and Keeping Your Image Strong
Running a brand awareness campaign is crucial, but many companies struggle with converting impressions into meaningful engagement. In this post, I’ll share strategies on how to scale your brand awareness campaign effectively, ensuring you get more than just impressions. Trouble focusing when reading? Worry not – click here to watch the uncut video! https://youtu.be/rSqDVkrs3LY Last […]