Korean Social Media Strategy: Naver Clip, Instagram, or YouTube? [Ep. 1]

If you’re planning to enter the Korean market, one of the first questions you should ask is: “Where do Korean consumers actually make their purchase decisions?” In this post, we break down three key platforms – Naver Clip, Instagram, and YouTube – and explore how Korean users behave on each, what drives conversion, and which […]

Naver Shopping Ads in 2025: 3 Critical Strategies Global Brands Can’t Afford to Miss

If you’re a global brand dreaming of success in Korea, you cannot achieve it without mastering Naver Shopping Ads. At the DAN24 Conference held at COEX on November 11, 2024, Yoon-Sook Lee, Head of Naver’s Shopping Business Division, stated that Naver Shopping is undergoing its biggest transformation since the launch of its price comparison service […]

🚨 Korea Launch Checklist: Why 70% of ‘Ready’ Brands Still Miss the Mark

Think you’re ready to launch in Korea? Discover the 5 most common blind spots global brands miss—and get the checklist to avoid costly mistakes.

5 Steps to Know If Your Social Media Marketing Is Actually Working (and How to Improve It)

In this blog, I’m going to discuss the powerful ways to determine your content’s success and how you can leverage social media effectively. We often find ourselves wondering: “How do we even know if our content worked?” “How do I know if the content brought ROI?” “How would you even measure the ROI?” The truth […]

Why You Need to Hire a Boutique Marketing Agency, Not a Freelancer or Big Agency: A Guide for Business Owners and International Directors

As a business owner or international director, you know that marketing isn’t a one-size-fits-all game. So when it comes to growing your brand in a competitive market, you need a strategic, tailored approach. But what many businesses get wrong is whether to hire a freelancer, a big agency, or a boutique marketing agency. Here’s the […]

5 Key Marketing Strategies IKEA Korea Uses to Drive $460M in Sales (Full Guide)

IKEA Korea makes over $460M a year—and it’s not just because of their furniture. It’s because they know how to market. From irresistible food offerings to immersive showrooms and smart retargeting, IKEA’s Korea strategy is a masterclass in how to make people want to show up and buy more than they planned to. And in […]

How to Start Korean Marketing as an Ecommerce Brand: Your Ultimate Guide

Expanding your ecommerce brand into South Korea can be one of the most profitable moves you make—but it’s also one of the most complex. If you want to succeed, you need to understand Korean marketing strategies and adapt to local consumer behavior. As someone who has helped a diverse range of companies and brands in […]

How to Expand into the RIGHT Market with Kathryn Read | Borderless Business Secrets Ep. 1

Ever wondered how to choose the RIGHT market for your business expansion? Join us live with Kathryn Read, an expert in international sales and marketing, as we discuss key strategies for expanding into the RIGHT market for your business. Kathryn Read is an international sales & marketing consultant with over 25 years of experience in […]

The Ultimate Formula for Creating Content That Converts | Social Media Growth Secrets

In the fast-paced world of social media, creating content that resonates and generates thousands of views, likes, and shares can seem like an uphill battle. But here’s the truth: content that works isn’t just about luck. It’s about strategy—a strategy that anyone can follow. Whether you’re new to social media or have been working on […]

$80K to $5M in 12 Months: How NONFICTION Mastered Marketing for Hyper-Growth in Korea

If you’ve ever been to Seoul, you know how important touchpoints are in a consumer’s decision-making process. It’s often the experience in a store or the fragrance of a product that sticks in your mind and convinces you to make a purchase. That’s exactly how I discovered Nonfiction, a brand that managed to scale from […]