Musinsa Pop-Up 2025: Key Lessons for Brands Entering Korea’s Beauty Market
Pop-up stores are everywhere these days — but how many of them are actually strategic? Last week, I visited the Musinsa Festa 2025 in Seongsu, one of the most talked-about brand events of the season. It wasn’t just visually impressive — what truly stood out was how intentional everything felt: from pre-registration to platform execution […]
How to Maximize Brand Awareness in Korea with Online Campaigns in 2025
When it comes to increasing brand awareness, there are several ways we could consider. It could be through social media, offline marketing like opening pop-up stores, influencer marketing, or display ads in very popular districts. However, say — you are an international brand that already has a successful track record in your country or other […]
Top Retailers in Korea (2025): Coupang, Olive Young, and What Global Brands Should Know
Whether you’re already selling in Korea or just exploring it, understanding the retail landscape and how it shapes consumer behavior is critical. Last weekend, during a meeting with a 9-figure FMCG brand, the international director asked me this exact question “What’s the #1 retailer in Korea?” And I realized — even brands already in the […]
5 Key Marketing Strategies IKEA Korea Uses to Drive $460M in Sales (Full Guide)
IKEA Korea makes over $460M a year—and it’s not just because of their furniture. It’s because they know how to market. From irresistible food offerings to immersive showrooms and smart retargeting, IKEA’s Korea strategy is a masterclass in how to make people want to show up and buy more than they planned to. And in […]
$80K to $5M in 12 Months: How NONFICTION Mastered Marketing for Hyper-Growth in Korea
If you’ve ever been to Seoul, you know how important touchpoints are in a consumer’s decision-making process. It’s often the experience in a store or the fragrance of a product that sticks in your mind and convinces you to make a purchase. That’s exactly how I discovered Nonfiction, a brand that managed to scale from […]
How Costco Conquered Global Markets: 7 Strategies You Can Use Today
The other day, I witnessed something fascinating at Costco Korea – people were actually queuing up 30 minutes before opening time! I was there just to check on a client’s product and take some photos, but seeing this level of customer dedication got me thinking. As the founder of HY Marketing, helping international brands succeed […]
Strategic Insights into Global Social Media Marketing: Learning from Nuse’s Success
If you’ve ever juggled multiple social media channels across regions like Korea, Japan, or English-speaking markets, you know how complex it can get. But what if I told you that you can apply one brand’s proven strategy to break through the noise and expand rapidly? That’s exactly what Nuse, a South Korean skincare brand under […]
The 5 Secrets Behind Chipotle’s High-Engagement Brand Marketing on Instagram
I’ve been a huge fan of Chipotle since I first tried it in New York. The experience was unforgettable, and it sparked my curiosity about their marketing strategies, especially on social media. Their content on platforms like Instagram is absolutely captivating. In this post, we’ll explore five key secrets behind Chipotle’s engaging content and how […]
The Marketing Blueprint Every Food and Travel Business Owner Should Know
For today’s blog post, I’m thrilled to share how your food tour business can maximize opportunities, boost follower engagement, and significantly reduce customer acquisition costs (CAC). These strategies allowed me to grow my client’s followers to 14K with exceptional engagement metrics—over 500 likes, 500 saves, and 300 shares per post. Let’s dive into these results-driven […]
Beyond the Green Owl: Unveiling Duolingo’s 7 Secrets to Unstoppable Growth
Ever wondered how an owl mascot became a viral sensation? Look no further than Duolingo on TikTok! They’ve surpassed the limitations of a language learning app and became a brand for laughter, engagement, and (dare we say) effective language learning. With their massive following of over 10 million, Duolingo offers valuable lessons in the art […]