How to Start Korean Marketing as an Ecommerce Brand: Your Ultimate Guide
Expanding your ecommerce brand into South Korea can be one of the most profitable moves you make—but it’s also one of the most complex. If you want to succeed, you need to understand Korean marketing strategies and adapt to local consumer behavior. As someone who has helped a diverse range of companies and brands in […]
How to Get Your Products into Korea 🇰🇷 with Peter Park | Borderless Business Secrets Ep. 3
How do you know if you brand is the right fit for Korea? Breaking into the Korean market isn’t just about having a great product—it’s about understanding the right market entry strategy, consumer expectations, and distribution channels. 💡 How do you know if your brand is the right fit for Korea? 💡 Should you focus […]
Korean Business Etiquette & Networking Insights with Brian Yoo | Borderless Business Secrets Ep. 2
Curious about how business works in Korea? Grab a coffee and join me as I chat with Brian Yoo about the unwritten rules of Korean business culture—from etiquette to networking strategies that can make or break deals. With over 10 years of experience in global business, Brian has held strategic roles in sales, business development, […]
How to Expand into the RIGHT Market with Kathryn Read | Borderless Business Secrets Ep. 1
Ever wondered how to choose the RIGHT market for your business expansion? Join us live with Kathryn Read, an expert in international sales and marketing, as we discuss key strategies for expanding into the RIGHT market for your business. Kathryn Read is an international sales & marketing consultant with over 25 years of experience in […]
$80K to $5M in 12 Months: How NONFICTION Mastered Marketing for Hyper-Growth in Korea
If you’ve ever been to Seoul, you know how important touchpoints are in a consumer’s decision-making process. It’s often the experience in a store or the fragrance of a product that sticks in your mind and convinces you to make a purchase. That’s exactly how I discovered Nonfiction, a brand that managed to scale from […]
How Costco Conquered Global Markets: 7 Strategies You Can Use Today
The other day, I witnessed something fascinating at Costco Korea – people were actually queuing up 30 minutes before opening time! I was there just to check on a client’s product and take some photos, but seeing this level of customer dedication got me thinking. As the founder of HY Marketing, helping international brands succeed […]
How to List Your Products in the South Korean Marketplace
Expanding your product reach into South Korea can be a lucrative opportunity, but determining the right steps to take can be daunting. In this blog post, I’ll guide you through the essential process of listing and marketing your products in the South Korean marketplace, ensuring you tap into this vibrant market effectively. Let’s explore the […]
Strategic Insights into Global Social Media Marketing: Learning from Nuse’s Success
If you’ve ever juggled multiple social media channels across regions like Korea, Japan, or English-speaking markets, you know how complex it can get. But what if I told you that you can apply one brand’s proven strategy to break through the noise and expand rapidly? That’s exactly what Nuse, a South Korean skincare brand under […]
5 Steps to Korean Marketing Success: The Ultimate Korean SEO Guide
Are you ready to expand your brand’s reach into South Korea? Navigating the unique landscape of Korean SEO can be a challenge due to its distinct platforms and practices, and English resources are often scarce. In this guide, I’ll walk you through how to register your website on key Korean search engines, optimize your content, […]
4 Must-Know South Korean Social Media Trends and Strategies in 2024
Viral trends and challenges make social media marketing go round, and businesses can’t agree more! In this blog post, we will discuss the top-performing social media trends and strategies in 2024 for South Korea. Enjoying video over written text? Click here to watch the full video version. https://youtu.be/S6O6JrP_qms 2024 Social Media Trends and Strategies in […]