How Costco Conquered Global Markets: 7 Strategies You Can Use Today
The other day, I witnessed something fascinating at Costco Korea – people were actually queuing up 30 minutes before opening time! I was there just to check on a client’s product and take some photos, but seeing this level of customer dedication got me thinking. As the founder of HY Marketing, helping international brands succeed […]
5 Proven Steps to Market Entry Success: A Strategic Framework for Brands with Limited Budget
Happy Lunar New Year! As I reflect on helping numerous international brands enter new markets, I want to share five essential focus areas that can make or break your 90-day launch strategy. These insights come from my experience as the founder of HY Marketing, where we specialize in helping international brands succeed in South Korea, […]
How to List Your Products in the South Korean Marketplace
Expanding your product reach into South Korea can be a lucrative opportunity, but determining the right steps to take can be daunting. In this blog post, I’ll guide you through the essential process of listing and marketing your products in the South Korean marketplace, ensuring you tap into this vibrant market effectively. Let’s explore the […]
Strategic Insights into Global Social Media Marketing: Learning from Nuse’s Success
If you’ve ever juggled multiple social media channels across regions like Korea, Japan, or English-speaking markets, you know how complex it can get. But what if I told you that you can apply one brand’s proven strategy to break through the noise and expand rapidly? That’s exactly what Nuse, a South Korean skincare brand under […]
Launching a Product in a New Market: 30 Days to Foreign Marketing Success
If you’re unsure how to launch a product in a new market or if you just want to test your product’s potential, this guide is for you. Let’s dive into how to strategically launch and test a product in an unfamiliar market in 30 days using two proven approaches. Prefer watching over reading? Click here […]
5 Steps to Korean Marketing Success: The Ultimate Korean SEO Guide
Are you ready to expand your brand’s reach into South Korea? Navigating the unique landscape of Korean SEO can be a challenge due to its distinct platforms and practices, and English resources are often scarce. In this guide, I’ll walk you through how to register your website on key Korean search engines, optimize your content, […]
Flying Out for Education Consultation as a Non-Native English Speaker: Perceptions from Rice Alcantara
In Episode 3 of the Global Movement Project, we delve into the inspiring journey of Rice Alcantara, an education consultant who transformed her life from the Philippines immigrating to Dubai, and finally to Canada. Despite the challenges of being a non-native English speaker, Rice has successfully built a thriving education consulting company. Looking for the […]
FREE Training: How to Craft Winning Advertising Copy for Facebook Ads
Revealing “The NEW ‘4 Facebook Ad Copy Formulas’ Increased Conversion Rates From 7% to 44% and Generated 910 Leads in Just 1.5 Months!”
Understanding TikTok Location Targeting: How to Reach Your Ideal Audience
Have you ever wondered if TikTok’s location targeting could limit your reach to specific regions? For instance, if you’re in South Korea, can you only target South Korean users? Or if you’re in the Netherlands, are you restricted to targeting Europe? Simply put, the answer is yes—location matters on TikTok. In this blog post, we […]
4 Must-Know South Korean Social Media Trends and Strategies in 2024
Viral trends and challenges make social media marketing go round, and businesses can’t agree more! In this blog post, we will discuss the top-performing social media trends and strategies in 2024 for South Korea. Enjoying video over written text? Click here to watch the full video version. https://youtu.be/S6O6JrP_qms 2024 Social Media Trends and Strategies in […]