Naver Shopping Ads in 2025: 3 Critical Strategies Global Brands Can’t Afford to Miss
If you’re a global brand dreaming of success in Korea, you cannot achieve it without mastering Naver Shopping Ads. At the DAN24 Conference held at COEX on November 11, 2024, Yoon-Sook Lee, Head of Naver’s Shopping Business Division, stated that Naver Shopping is undergoing its biggest transformation since the launch of its price comparison service […]
Naver Marketing 101: Understanding Shopping, Blogs, and Clips at a Glance
Why Should You Understand Naver Marketing? In Korea, Naver—not Google—is the #1 search engine. It’s not just where users search, but where they shop, read reviews, and make decisions.If you’re unfamiliar with Naver, your Korean marketing strategy may only be halfway effective. But Naver is more than a search engine. It’s a comprehensive content commerce […]
5 Clear Signs Your Marketing Strategy Needs a Change (And How to Fix It)
As a marketer or business owner, it’s easy to get caught up in the grind of daily tasks and forget to take a step back and assess if your marketing strategy is really working. Over the years, I’ve seen countless businesses, including my own, make the mistake of pushing ahead without fully analyzing the effectiveness […]
10 Powerful Ways To Maximize Your Social Media For Brand Growth
You’re on social media—but are you really making the most of it? For many brands, simply having a presence on platforms like Instagram, TikTok, or LinkedIn isn’t enough. Social media has the power to massively boost your brand’s visibility, build trust, and drive leads, but only if you’re using it strategically. In this blog, I’ll […]
Unlock 20x More Reach with LinkedIn Newsletters: The Ultimate Strategy for Professionals
If you’ve been on LinkedIn for even a short time, you know how powerful the platform can be for networking. But what if I told you there’s a feature that can 20x your reach and visibility? Sounds too good to be true, right? Well, it’s not. Let’s talk about LinkedIn Newsletters—one of the best tools […]
Using AI to Create YouTube Content in 35 Minutes: The Ultimate Guide (With a Face)
Starting your own YouTube channel might feel overwhelming, but creating high-impact videos doesn’t have to be. In fact, by following a streamlined approach and leveraging AI, you can create, edit, and publish videos in just 35 minutes—without sacrificing quality. Here, I’ll walk you through my AI-powered process for video creation that has helped me connect […]
5 Steps to Korean Marketing Success: The Ultimate Korean SEO Guide
Are you ready to expand your brand’s reach into South Korea? Navigating the unique landscape of Korean SEO can be a challenge due to its distinct platforms and practices, and English resources are often scarce. In this guide, I’ll walk you through how to register your website on key Korean search engines, optimize your content, […]
The Ultimate Guide to Elevating Your Brand Awareness and Keeping Your Image Strong
Running a brand awareness campaign is crucial, but many companies struggle with converting impressions into meaningful engagement. In this post, I’ll share strategies on how to scale your brand awareness campaign effectively, ensuring you get more than just impressions. Trouble focusing when reading? Worry not – click here to watch the uncut video! https://youtu.be/rSqDVkrs3LY Last […]
How I Quadrupled My TikTok Views: Key Strategies to Escape the 200 Views Jail
If you’re stuck in what I like to call the “200 Views Jail” on TikTok, you’re not alone. I’ve been there, too. For a while, my videos were barely getting any traction—hovering around 200 views, with the occasional spike to 800. It wasn’t a shadowban or any technical glitch; my strategy just wasn’t hitting the […]
5 Things You Should Remove from Your Ad Creatives Immediately
As a social media specialist and Facebook ads expert, I’ve encountered countless poorly designed ad creatives over the years. In this post, I’ll share five critical elements you should eliminate from your ads to improve their performance. Have a hard time focusing when reading? We got you – just click here to watch the full […]