Korean Social Media Strategy: Naver Clip, Instagram, or YouTube? [Ep. 1]

If you’re planning to enter the Korean market, one of the first questions you should ask is: “Where do Korean consumers actually make their purchase decisions?” In this post, we break down three key platforms – Naver Clip, Instagram, and YouTube – and explore how Korean users behave on each, what drives conversion, and which […]

Stop the Forced Follow: 10 Ways to Make Customers Love Your Brand at Events in Korea and Beyond

I’ve seen so many events trying to “lock in” potential customers in exactly the same way. A few weeks ago, I went to a festival and asked participants, “Did you join the pop-up store event and get the free drinks?” One of them said, “No… you know what, I used to do that a lot […]

Musinsa Pop-Up 2025: Key Lessons for Brands Entering Korea’s Beauty Market

Pop-up stores are everywhere these days — but how many of them are actually strategic? Last week, I visited the Musinsa Festa 2025 in Seongsu, one of the most talked-about brand events of the season. It wasn’t just visually impressive — what truly stood out was how intentional everything felt: from pre-registration to platform execution […]

5 Steps to Know If Your Social Media Marketing Is Actually Working (and How to Improve It)

In this blog, I’m going to discuss the powerful ways to determine your content’s success and how you can leverage social media effectively. We often find ourselves wondering: “How do we even know if our content worked?” “How do I know if the content brought ROI?” “How would you even measure the ROI?” The truth […]

How to Maximize Brand Awareness in Korea with Online Campaigns in 2025

When it comes to increasing brand awareness, there are several ways we could consider. It could be through social media, offline marketing like opening pop-up stores, influencer marketing, or display ads in very popular districts. However, say — you are an international brand that already has a successful track record in your country or other […]

5 Key Marketing Strategies IKEA Korea Uses to Drive $460M in Sales (Full Guide)

IKEA Korea makes over $460M a year—and it’s not just because of their furniture. It’s because they know how to market. From irresistible food offerings to immersive showrooms and smart retargeting, IKEA’s Korea strategy is a masterclass in how to make people want to show up and buy more than they planned to. And in […]

How to Start Korean Marketing as an Ecommerce Brand: Your Ultimate Guide

Expanding your ecommerce brand into South Korea can be one of the most profitable moves you make—but it’s also one of the most complex. If you want to succeed, you need to understand Korean marketing strategies and adapt to local consumer behavior. As someone who has helped a diverse range of companies and brands in […]

Are Your Meta Ads Failing? Here’s What They Can ACTUALLY Do For Your Business

Are you frustrated with Meta ads that cost a lot but deliver little? You’re not alone. I’ve seen this story play out too many times: business owners invest in Meta ads expecting miracles, only to end up disappointed and questioning if digital marketing even works. Here’s the truth – Meta ads CAN be incredibly powerful, […]

5 Clear Signs Your Marketing Strategy Needs a Change (And How to Fix It)

As a marketer or business owner, it’s easy to get caught up in the grind of daily tasks and forget to take a step back and assess if your marketing strategy is really working. Over the years, I’ve seen countless businesses, including my own, make the mistake of pushing ahead without fully analyzing the effectiveness […]

Master Your YouTube Home Page: Simple Tips for Playlists & Layout Optimization 🎯

If you’re a content creator on YouTube, you know how important it is to have an organized home page. A well-organized YouTube homepage can help increase your brand visibility, improve your user experience, and ultimately increase your engagement. In this post, I’m going to walk you through simple yet effective steps to organize your YouTube […]