Building your business and streamlining operations yield the best results when you have a sizable pool of active clients. In this blog post, we’re going to explore effective strategies to help you get clients online in today’s competitive market.
Transitioning from a freelancer to running an agency, I faced numerous challenges. Generating leads through LinkedIn and social media platforms was manageable as a freelancer. However, scaling those methods for an agency required a strategic pivot. Eventually, I found a strategy which raised my conversion rates by 20% and gained 3 quality leads last week.
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Key Issues in Online Client Acquisition
1. Lack of Trust
In digital spaces, people are inherently skeptical. Without proof of success or a solid track record, it’s hard to gain a client’s trust.
Therefore, you need to pitch yourself hard by linking to your past experiences, communication skills, certifications and client achievements. Scams are rampant online, and most people prefer local businesses over global ones.
2. Value Proposition
Customers don’t want to spend money without receiving value in return. If you don’t deliver tangible results like engagement growth, follower growth, or leads growth, clients get frustrated. Setting clear KPIs and managing client expectations upfront is crucial.
Read more about the 5 reasons for an ineffective lead generation strategy here.
The Initial Setup to Overcome Challenges
To tackle these issues, you need to focus on three main areas:
1. Improving Online Visibility
Your first task is to make yourself visible to potential clients. Make sure your business is easily discoverable across all social media platforms and search engines.
Secure lead generation through LinkedIn and set up your social media profiles to have high visibility on Google and other search engines. Even if you don’t publish content, make sure you show up in searches.
2. Nurturing Trust Online
Establishing trust is vital. Whether you’re a freelancer or agency owner. use LinkedIn for lead generation, and showcase your expertise and previous work extensively.
3. Proving Your Work and Delivering Results
Showcase your portfolio to close deals successfully. A strong portfolio is key to proving your work and gaining new clients.
Ways to Amplify Lead Generation as a Boutique Agency Owner
When I was a freelancer, I relied heavily on Upwork and LinkedIn for lead generation. However, transitioning to an agency required a shift in strategy.
1. Optimizing the Client’s Journey
I optimized every step of the visitor’s journey through tools like Google Analytics, Metricool Analytics, and Meta Business Analytics. Regularly updating the CTA, branding message, and other website copy boosts visibility and lead acquisition by 20%.
2. Simplifying the Brand Message
Initially, my messages were too broad and encompassed services like SEO, social media, and Facebook ads. By narrowing our focus to just social media and Facebook ads, we communicated our expertise more clearly.
3. Ongoing Strategic Changes and Adjustments
Continuously explore new methods to improve your client acquisition strategies. For instance, my team and I are working on maintaining the following:
- Content Creation: Following a regular schedule on publishing content across social media
- Updating Case Studies: Regularly refreshing case studies to showcase clear and recent successes
- Agency Listings: Listing the agency on trusted directories to increase visibility
Additional Tips for Freelancers and Agency Owners
If you’re a freelancer, you don’t necessarily need a professional website. Focus on creating content on major platforms like LinkedIn, Facebook, Instagram, or YouTube.
However, if you’re running an agency, branding becomes somewhat important. Listing your agency on trusted platforms and improving SEO should be top priorities.
I now have a sustainable content creation approach, focusing on three pieces of content per week on platforms like Instagram, Facebook, and YouTube, along with consistent blogging and SEO efforts.
Adopting these strategies allowed us to increase our conversion rate by 20% and generate valuable leads. Whether you are a freelancer or an agency, these methods can help you scale your operations effectively. Stay persistent, continually adapt, and maintain consistent efforts to see tangible results.
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Hyein
I’m an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through social media and Facebook ads.
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