How do you know if you brand is the right fit for Korea?
Breaking into the Korean market isnβt just about having a great productβitβs about understanding the right market entry strategy, consumer expectations, and distribution channels.
- π‘ How do you know if your brand is the right fit for Korea?
- π‘ Should you focus on local distribution or cross-border e-commerce (CBEC)?
- π‘ What do buyers & importers expect from international brands?
Thatβs why Iβm sitting down with Peter Park,
Peter is the Special Account Liaison for the State of Victoria at WPIC Marketing + Technologies, Asiaβs leading e-commerce agency since 2004. He is also the Founder of Floridge Exports and Editor of Young Pioneers in Asia.
With almost a decade of experience in consumer brand expansion in Asia and backgrounds in strategy, operations, financial consulting, and venture capital, Peter is skilled in expanding Australian brands across China, Japan, and Korea, with a deep understanding of the Asian market. Fluent in Korean, with intermediate Chinese and conversational Japanese, he is passionate about driving business growth in Asian markets.
What weβll cover
- Market Research & Entry Strategy β How to assess if Korea is the right market for your brand vs. Japan or China
- Challenges in Entering Korea β Common pitfalls & how to overcome them
- Selling Online in Korea β Local platforms vs. CBECβwhat works best?
- Top Growth Categories for 2025 β Where is the demand shifting?
- Working with Local Importers & Buyers β How to build lasting relationships
- Advice for Expanding Globally β Lessons from Peterβs experience
- AND so much more!
π‘ If youβre an entrepreneur, exporter, or brand looking to expand into Korea, this session will give you real, actionable insights from an industry expert.
π LIVE on March 13, 2025 | 5 PM KST / 7 PM AEDT
#KoreanMarket #ExportToKorea #MarketExpansion #Ecommerce
#BusinessGrowth #GlobalTrade #BorderlessBusinessSecrets
your next big win?
This playbook cuts through the noise and gives you the blueprint to enter with impact.
