Why Should You Understand Naver Marketing?
In Korea, Naver—not Google—is the #1 search engine.
It’s not just where users search, but where they shop, read reviews, and make decisions.
If you’re unfamiliar with Naver, your Korean marketing strategy may only be halfway effective.
But Naver is more than a search engine.
It’s a comprehensive content commerce platform—a place where shopping, blogs, videos, and ads all come together.
This post breaks down the core tools within Naver’s ecosystem that marketers must understand.
1. Naver Shopping: The Starting Point for Product Discovery
Naver Shopping is where Korean consumers go to compare and search for products.
- SmartStore: Naver’s own e-commerce platform. Open to individuals and companies
- Shopping Search Ads: Appear as image ads at the top of search results for products
- Price Comparison & Reviews: Critical trust signals before purchase
When listing products on SmartStore, optimize product titles with relevant keywords and actively manage customer reviews.
Shopping ads can be used in tandem with performance marketing to drive conversions.
Naver’s Shopping Search Ads are image-based placements automatically matched to keywords, making them a key performance marketing tool within Naver’s e-commerce ecosystem. (Source: Naver Ads Center)
2. Naver Blog: Building Brand Trust Through Content
Naver Blogs are not just digital diaries.
As of 2025, over 60% of Korean consumers refer to blog reviews before purchasing.
- Keyword-based blog content ranks high on Naver search results. For more on how to optimize your blog visibility, check out this guide to Naver SEO strategies and tools.
- Formats include brand storytelling, user reviews, and comparison posts
- Influencer collaborations and review campaigns often start on blogs
Operate an official brand blog and consider using content agencies or automation tools to maintain a consistent posting schedule. Start with our Korean SEO checklist.
3. Naver Clip: Fast and Engaging Video Content
Naver is now making serious moves in video content.
Since late 2023, Naver Clip has emerged as a key format for delivering short, impactful brand videos.
- Integrates with Naver TV to appear in video search results
- Brands can manage a dedicated video channel for content curation
- Highly effective with Gen Z and younger audiences
Create short, punchy videos that boost brand familiarity.
Link them to product pages to directly drive sales.
How Should You Start with Naver Marketing?
Focusing only on search is not enough.
On Naver, content, ads, and commerce must work together to deliver real ROI.
- Launch a SmartStore and activate Shopping Search Ads
- Run a brand blog and collaborate with local influencers
- Produce video content and build a branded Clip channel
If you are...
- Global brands or startups planning to enter the Korean market
- Marketers hitting a ceiling with Google-based strategies
- Brand managers seeking to understand Korean consumer behavior in depth
This is your sign to get started with Naver Marketing—before your competitors conquer your category.
Ready to lead on Korea’s top platform?
Success in Korea starts with the right strategy—local insight, platform know-how, and smart execution.
Apply now to book a 1:1 session and let’s explore how we can work together.
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