The world is your oyster, and your brand deserves to be seen by it. Through global marketing, you can generate sales and build a following beyond borders.
But wait, you ask, “Which platforms should I use? When should I post? What should I post? How do I get clients?”
Don’t feel paralyzed because this blog post takes you on a step-by-step approach my marketing team and I used to craft client proposals and successfully close 9-figure deals.
Are you ready? Let’s go!
1. The discovery consultation process
In our discovery call, I usually ask tons of questions to understand what they need, what they struggle with, what is their KPI, and so on. rather bragging myself.
I mean I like to show off or brag about myself and I love myself. But in the discovery call, the topic should be the client, NOT ME.
- Tell me about your business – the backstory, and who or what you serve – sometimes the typical bio doesn’t tell the whole story.
- Why are you seeking help for ___? Why now?
- Who in your industry do you look up to for marketing ideas?
- How have your previous efforts been going, and what’s working well?
- Can you share your current performance numbers/metrics?
- Are you aiming for big growth or gradual, steady progress?
- Have you worked with freelancers or agencies before?
- What’s your monthly budget for this?
- Is there any other help you need besides ___?
Specifically, the questions highlighted in bold are crucial. It’s essentially a “discovery call”, but I call it this “strategy consultation” that you can find out what you really need at the moment and you can measure the portion of work, and also the certain preference on marketing/designs.
- A client in the education industry, initially interested in design work, realized the importance of content creation.
- A SaaS client, initially seeking Instagram ads and blog marketing, found the right budget and a clear marketing strategy.
- An event management client discovered the right direction for global marketing targeting multiple countries.
- A SaaS client, aiming for 1,000 app downloads, established specific marketing goals, including organic marketing, ASO (app search optimization), and FB ads.
- Action step for you:
Think about these questions now and write down your answers.
2. Market research
After the discovery call, we delve deeper into our competitors’ accounts, either those provided by the prospect or relevant accounts in their niche.
We analyze what content resonates, check for signs of bot usage, and use tools like the Fake Influencer & Credibility Tool(FREE) and Social Blade(FREE) to assess engagement and credibility.
After analyzing some of the competitors’ accounts, you will get a sense of what you need to do. But first, the availability of your team, your budget, and your ‘goal’ are really important.
Let’s say – you want to generate leads/sales from content. YES, that’s totally possible.
- Phase 1: Budget < $5,000/mo - Start with organic social media marketing on two platforms, with 2-5 weekly posts and 1-3 weekly stories.
- Phase 2: Budget < $10,000/mo - Expand to three social media platforms, optionally invest in blog SEO marketing, or enhance social media with ads.
- Phase 3: Budget < $20,000/mo - Adopt a comprehensive approach with four social media platforms, blog SEO marketing, and advertising.
I strongly believe in the effectiveness of social media marketing and the power of valuable content. Blog marketing is included in the ‘Less than $10,000 per month +a’ category because it often maximizes efforts when combined with social media and ads.
Disclaimer: If you haven’t achieved any sales through organic methods, running ads could be a waste of your money and time.
- Action step for you:
Reevaluate your budget and determine which phase aligns with your current situation.
3. Finally, create a proposal and discuss it with a prospect
Sometimes, misunderstandings or miscommunication can occur. That’s why deep and thoughtful communication is crucial. At this stage, if necessary, I typically schedule another call to discuss and clarify any issues further.
Also, even if you’ve reviewed your proposal from this newsletter, I recommend holding onto your marketing proposal and revisiting it 1-2 days later to ensure it still aligns with your needs.
- Action step for you:
Draft your marketing proposal and revisit it in 1-2 days to ensure alignment.
I hope these strategies help you identify your current needs and reach your goals as quickly as possible!
How did you find today’s episode? If you’d like to explore more of my global marketing strategies, I’m excited to share more in the future. Please share your thoughts in the comments below. 😊
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Hyein
I'm an award-winning global marketing expert running HY Marketing in South Korea. We help businesses succeed in South Korea, Japan, and English-speaking markets through SEO, social media, and paid ads.
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